Domain names are made up of the word you register to identify your website and the extensions that indicate the domain name category and country code.
“corvo.com.au”, for example, can be broken down into our chosen identifier “corvo” and its extension “com.au”, which identifies it as an Australian registered website.
There are many different types of extensions you can choose from, but since the 1990s when the Internet was first opened up to commerce, many of the most popular and effective name and extension combinations have already been snapped up. New extensions are often proposed but it takes a long time to get them approved. So in the meantime, easily recognisable and searchable online ‘real estate’ stays in hot demand.
Domain name extensions are classified as Generic Top Level Domains (gTLDs) that focus on subject (such as “.com” or “.org”) and Country Code Top Level Domains (ccTLDs) that end in “.au”, “.nz” or any other country designation.
If your target audience is international, you may want to use a “.com” address instead. But if your business’s Australian location is one of its brand values, you should not underestimate the power of “.com.au” on the world stage.
Domain names are sometimes called IP addresses – for Internet Protocol. This refers to the fact that a domain name is an alias for a long, numeric code that identifies the address on the Internet for computers. For example, corvo.com.au is a long line of digits to a computer.
